THINKING OUTSIDE THE BOX: BOOK REVIEW OF THE BLUEPRINT

There are very few occasions where you can take an opportunity that you already own and repurpose it into something much greater. As we all seek ways to create additional income, without having to do additional work. The Blueprint, written by Joshua Jackson, offers a straightforward way to accomplish this goal.

Jackson, born and raised in Cleveland, decided to take his own apartment and experiment with it. He placed ads on short-term rental apps (STR) to see if he could increase his income. What he found was quite a bit more than additional cash, Jackson has authored a book about his experiences and will soon hit the lecture circuit to teach others how to do the same thing.

In The Blueprint, Jackson does more than help would-be renters make more money, he prepares his readers mentally for the journey to discover financial freedom.

“As the author of this book, it’s my goal to direct your hopes and/or ambitions towards greatness.” Jackson writes. “Just as farmers water seeds to produce crops, it’s my desire to water your aspirations to soon produce the best short-term rental host in the world.”

Jackson is speaking from experience. After receiving his communication degree from The University of Akron, Jackson went full-time and has four rentals on STR apps producing enough income to support himself with no other job.

JOSHUA JACKSON

Jackson is not by himself, the STR business is exploding with Airbnb leading the way. Airbnb is currently worth over 150 billion with over 150 million worldwide users. In 2007, two down-and-out young men used their San Francisco apartment as a bed and breakfast to fulfill rent obligations. Their discovery paved the way for millions to use non-hotels to quickly stay all over the world.

Jackson lays the entire process out for you if you decide to venture into the STR world. Your desired location and the quality of the rental you pick will determine your start-up costs. The best way to get started is to turn any properties you currently own into an STR.

The best part about venturing into this business is the increasing and steady demand for short-term housing. People are constantly traveling, and businesses are starting to rely on this business for employees who need housing while visiting and working at remote sites.

The pandemic briefly reduced the business segment, but it is expected to return to and surpass those levels this year. So, the market is perfect for those who might want to try this business.

If you are hesitant to try, The Blueprint eliminates fears by detailing every aspect of the business, even the negative side.

This book is a quick read for anyone that doesn’t have a lot of time or lengthy and complicated engagements that will take years to see results. For anyone interested in getting the book, you can reach Joshua at 216-206-3824 or try Joshua@heartoheart.community. ●