Quite often when I sit to discuss analytics with CEOs and top management they struggle to understand the relationship between how many impressions on a display/search campaign are good vs. how many clicks the campaign should generate to the website. There are many answers to this question depending on whatContinue Reading
When most kids are in school and asked what they want to become when they grow up, very few, if any, say that they want to start their own tequila company. But that is exactly what Timothy Maurice did. The year-old company is now sold in over 80 bars andContinue Reading
When the Coronavirus hit America, no one could have predicted the financial outcome of this crisis. For businesses deemed non-essential, it meant certain death if they did not find a new way to stay open and connect with their clients. And that is what Jeff Bolling, from Jeff B JewelersContinue Reading
