Back in 1989 if a fledgling rapper wanted to get noticed he put out a mix tape and sold it from the trunk of his car. He would pass it out at parties and night clubs and he would work to build his audience one mix tape at time. Fast forward to today, the hustle remains the same the process has changed. Rappers today are uploading their music to websites like NerveDJMixtapes.com and building audience around the world.
Created in 2012 by a former DJ, John Horton, the website has launch scores of careers and hosts over 5000 artists and members on its website. “I created the website to artists who didn’t have an outlet for their music get noticed. We also provide DJs from around the world by allowing them to come to the site, listen to the whatever music they want and promote it,” John said.
The site offers different level of participation. Artist can pick certain packages that range from just uploading music all the way to getting promotion and advertising. Every two weeks NerveDJsMixtapes.com holds a conference call to discuss the latest trends in music, introduce new artists to the site, and have artists get constructive feedback from DJ from around the world. The call is open to anyone that wants to attend and typically has over 500 people on each call.
The site is responsible for launching some of music’s top artist.
“We launched the career of Cardi B and Wiz Khalifa. Cardi B had her first public appearance on one of our conference calls and has been on numerous times. And Wiz Khalifa has also been our conference calls more than 8 times. They are both like family of our site and we continue to find new talent and help them launch their careers.”
The process for a new artist to get on the site is simple, they fill out an application and then wait for the approval to upload their music. They pick the right plan for them and then they are exposed to whoever may want to hear their music.
The site also has a robust social media presence. They are constantly working to help grow the site and its fanbase.
“Our goal is to help promote and keep our artists out there. With social media we can highlight different sounds and music to specific people and remind people about our conference calls.”
For rappers, there is no better feeling than being discovered, with technology the internet and websites like NerveDJmixtapes.com the possibility of finding stardom just got easier.
