Most people think CEOs have all the answers. But when they do not or they need assistance, they call Tiffany Murphy. Murphy’s company, The Culture Equity, offers executive leadership training and consulting for executives who want to be disruptive, position themselves as the authority in their industries, or otherwise gain a competitive edge.
The Culture Equity offers experiential marketing, executive development, and employer branding, along with strategic planning for some of the largest companies in the United States.
Most CEOs are A-type personalities and do not allow someone else to tell them how to run their business. If they are going to let someone assist them with executive development, trust is paramount. Trust and the ability to connect the dots is where Murphy has differentiated herself as the CEO’s saving grace, which allows her clients to be more open about strategies on how to evolve their organizations.
Murphy didn’t launch The Culture Equity by happenstance but instead spent more than two decades in corporate America mastering the art of client engagement, organizational management, and strategic planning within a large organization which is undoubtedly helpful when running her own business.
Strategic planning is a process in which an organization’s leaders define their vision for the future and identify their organization’s goals and objectives. The process includes establishing the sequence in which those goals should be realized so that the organization can reach its stated vision.
Within the domain of well-defined strategy, there are three uniquely different and crucial strategy types:
· Business strategy.
· Operational strategy.
· Transformational strategy.
Her experience as Vice President of Experiential Marketing at Octagon, one of the top sports and entertainment agencies in the world gave her insight into the lack of cultural relevance many organizations have. As a result, Murphy decided to create a cultural agency that would tackle this problem head-on.
Her decision to strike out on her own was prompted by Murphy’s corporate background, coupled with her desire to help companies reach their audiences on an emotional level, which made her the perfect candidate for this task.
“I kind of always knew at some point I was going to start my own business,” Murphy said.
“I knew, that I was going to have to take on the challenge of being my own boss if I was going to reach the goals that I set for myself,” Murphy added.
Tiffany’s goals were higher than any company could offer her, whether it was an executive position or a great salary. She knew that ownership of her intellectual property could bring her more revenue than she would make working for someone else.
Those goals included establishing a client base of some of the top companies in the world and creating a winning firm that was sought-after by Fortune 100 companies. It was not long after Covid-19 devastated the world and many began to experience great resignation that Murphy hit the ground running and her efforts began to pay off.
“As a young firm we have worked with companies on the level of Halliburton, NFL, Amazon Web Services, Louisiana State University, Vayner Sports, Babson College, and Marvel, a top global semiconductor company,” Murphy said.
With the company approaching its third year of business, Murphy is proud of what she and business partner George Foreman Jr. have been able to accomplish so far.
“COVID-19 really gave us the opportunity to impact the marketplace. Because I was accustomed to conducting business from Zoom and online applications, many of our clients relied on us to help them execute their strategy as their employees went home as well as innovative ways to incorporate virtual experiences,” Murphy said.
One of Murphy’s anchor clients is the U.S. Black Chambers, Inc. Her firm handles event production, brand activations, and public relations for organizations around the country.
“Ron Busby at USBC was one of our very first clients and continues to be an anchor client. We have formed an amazing partnership with the USBC that has led to some best-in-class events and brand amplification nationally,” Murphy said.
Murphy’s firm developed USBC’s “Power 50” experiential property and this month Ron Busby, the CEO of the USBC will host over 250 attendees at their annual Women of Power “Power 50” luncheon on March 23rd in Washington, DC.
The future is bright for Murphy and she thrives as her own CEO in the world of business. ●
